A leading UK care franchisor is seeking a Commercial Director to drive sustainable revenue growth, private-pay expansion, and margin protection across a national franchise network. This is a senior, board-facing role balancing growth with quality, ethics, and long-term value creation. You’ll lead a small regional commercial team and work closely with the executive leadership.

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Key responsibilities include:

• Owning and delivering the network-wide commercial strategy

• Driving private-pay growth, pricing discipline, and margin improvement

• Leading and developing Regional Commercial Managers

• Supporting franchise sales, resales, and territory viability

• Providing commercial insight, forecasting, and board reporting

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£85k–£95k + bonus and strong benefits.