Key Responsibilities

• Develop and execute comprehensive marketing plans and campaigns which focus on franchise development, consumer lead generation and increasing brand profile.

•  Analyse market trends and competitor activities to inform strategies. 

• Conduct market research to identify new opportunities and audiences. 

• Manage the marketing budget and track expenditures. 

• Design and create visual content that effectively showcases the Brand Story 

• Oversee the redesign and ongoing updates of the website and content campaigns to support the progressive nature of the business 

• Produce press releases to highlight projects, achievements, and insights 

• Manage internal and external communications, reinforcing company values and culture 

• Support showcase events and exhibitions to ensure brand alignment 

• New franchisee training to include pre-launch marketing consultation